The Complete Guide to Video Blogging
Video Blogging is Still in its Infancy
Robb Montgomery, CEO of a public charity that promotes journalism education called Visual Editors, said in an email interview that web video consumption overall is a booming phenomenon but maintains that we are still at the beginning of an emerging art form and story form with video blogging and it may be too early to generalize about long-term effects.
It may seem surprising that video blogging hasn’t take off considering how cheap the equipment has become and how easy it is to shoot, edit and post video online. According to Adam Singer’s Future Buzz blog, some reasons it hasn’t include: it’s time consuming to produce compelling video, video is not searchable, and pros still have an advantage.
But the demand is there. In August, more than 161 million viewers watched an average of 157 videos per viewer, according to data from the comScore Video Metrix service. A whopping 81.6 percent of the total U.S. Internet audience viewed online video and the average online video viewer saw 9.7 hours of video in August.
Web Video Puts People on Equal Footing
Video on the Internet does two things — it puts people on equal footing versus the top-down communication of broadcast media and it allows for direct talkback from the audience.
Michael Rosenblum, CEO of Rosenblumtv, said in an email interview, that the only reason people used to differentiate between average person and journalist is that access to the equipment and the ability to publish was just too complicated and too expensive. He said that went away with the web, which gave anyone the ability to write or publish whatever they wanted.
“Now that freedom comes to video — as the cost of cameras goes to next to nothing and the web carries video with the same fluidity that it carries text,” he said. “What we are looking at here is the true democratization of video — a real ‘free press.’ This, I think, is a very positive thing.
“The move to video blogging, just getting started, is to my mind the same as the move to writing books post-Gutenberg. It took the printing press to liberate writing from the few literate monks; now the web will liberate video from the few ‘video literate’ TV types,” said Rosenblum, who just launched an online video training site called the New York Video School.
